In-store & BTL Marketing
A.I.B seeks to reach a consumer (instead of a mass audience) directly rather than through an intermediary, such as would be the case with a commercial during a television show. This type of advertising is often centered on specific localities and is used to promote products that a consumer will want to see in person.
Large enterprises invest heavily in R&D, yet the emphasis always seems to be pure research and process development that is confined to engineers. Concept ideation for marketing strategy building must permeate the enterprise. Our marketing strategy consulting helps make this happen.